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WorldDAB News, Bauer's Campaign, and MIW's Mentee for 2026
In episode 421 of the RedTech Daily Podcast, Marguerite Clark delves into the latest news in the radio broadcast and digital audio sectors. The episode starts with an introduction and a summary of the day's headlines. Marguerite then explores updates from WorldDAB and discusses Bauer Media's innovative "Connected Journeys" campaign. The focus shifts to MIW's announcement of their 2026 digital mentee and highlights from World Radio Day, showcasing key moments and celebrations. The episode wraps up with closing remarks and an invitation for listeners to visit the RedTech website for additional information and updates.
Key Points
- WorldDAB has released an updated edition of its ebook, providing comprehensive guidance for launching a DAB plus digital radio service, including new features like Automatic Safety Alert and hybrid radio.
- Bauer Media is participating in the "Connected Journeys" campaign, emphasizing the value of in-car radio listening through coordinated on-air messages and social media activity across 15 countries.
- The World Radio Alliance and EGTA have unveiled new data showing radio's impressive reach and trust, with high weekly reach percentages in several European countries and strong trust ratings among Europeans and Americans.
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Transcript
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