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Tesla Drivers' Radio Choices, DAB+ Future, and Terrestrial Radio's Vital Role
In episode 518 of the RedTech Daily Podcast, Marguerite Clark delves into the intersection of traditional and digital radio. The episode opens with a welcome, followed by insights into Tesla drivers' radio preferences and the recent studio upgrade at Radio Capris. The discussion pivots to the vital role of broadcast radio in today's digital era. Marguerite explores the future of digital terrestrial radio and DAB+, highlighting advancements and challenges. The episode also addresses the need to protect terrestrial radio while supporting digital expansion. Marguerite wraps up with closing remarks and directs listeners to RedTech's website for further information.
Key Points
- AM/FM radio remains the preferred ad-supported audio choice for Tesla drivers in the United States, accounting for sixty-seven percent of in-car listening.
- Radio Capris has upgraded its main studio with an AEQ Capitol IP12 digital mixing console as part of a broader modernization effort at its new location in Koper, Slovenia.
- Broadcast radio continues to be a crucial infrastructure providing universal reach and reliability, essential for emergency communications and public value, even as digital and online platforms grow.
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Transcript
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