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Pattison Media Launches 'Resonate' and Flanders Approves DAB+ Frequency Plan
In episode 481 of the RedTech Daily Podcast, Marguerite Clark explores key updates in the radio broadcast and digital audio industries. Highlights include Pattison Media's launch of the "resonate" programmatic radio platform and Radio Ready's expansion with South African broadcasters. The episode also covers kronehit's studio modernization with Lawo and SLG Broadcast, Flanders' new local D.A.B. plus frequency plan, and Beasley Media Group Detroit's partnership with MBBA to boost community engagement. For more resources, visit the RedTech website.
Key Points
- Pattison Media has launched "resonate," a programmatic advertising platform integrating broadcast radio with digital advertising ecosystems.
- The National Association of Broadcasters South Africa has joined the Radio Ready initiative, emphasizing radio's importance in connected vehicles and transportation.
- The Flemish Government has approved a D.A.B. plus frequency plan to facilitate the digital transition of local FM radio stations in Flanders.
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Transcript
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