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OmniPlayer 3 Launch, CGI on Secure Radio, and Regional Ad Effectiveness
In episode 424 of the RedTech Daily Podcast, Marguerite Clark covers the latest advancements in the radio broadcast and digital audio industry. The episode begins with an introduction to today's topics. Marguerite discusses M&I Broadcast Services' unveiling of OmniPlayer 3, highlighting its features and the impact on regional audio advertising effectiveness. The episode includes a guest commentary by CGI, focusing on strategies for secure radio operations. The episode concludes with closing remarks and encourages listeners to visit the RedTech website for more details and updates.
Key Points
- M&I Broadcast Services has introduced OmniPlayer 3 to the U.S., featuring SmartTrack audio editor, scalable automation, and multiplatform publishing capabilities.
- A recent study highlights a 33% effectiveness uplift in campaigns that include regional audio, revealing an untapped potential as only 18% of media spend targets the 37% of Australians living in regional areas.
- CGI offers robust cybersecurity solutions and AI-enhanced workflows for broadcasters, ensuring secure and agile operations without vendor lock-in.
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Transcript
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