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Integrated Broadcasting, Privacy-Focused Ads, Beijing Audio Enhancements, MUET FM Collaboration
In episode 106 of the RedTech Daily Podcast, Marguerite Clark introduces the day's topics, focusing on the intersection of integrated broadcasting and technology upgrades. The episode delves into privacy-focused advertising in the digital audio space, exploring its implications and potential benefits. It also highlights recent audio enhancements in Beijing's studios, showcasing advancements in sound quality and production. Additionally, the discussion includes collaboration opportunities with MUET FM 92.6, inviting listeners to explore new avenues for partnership and growth. The episode offers a comprehensive overview of these key developments in the industry.
Key Points
- Omrop Fryslân has enhanced its broadcasting capabilities with a major studio refit that integrates both radio and television operations using Telos Alliance equipment.
- Voice of Vietnam is upgrading its facilities with Lawo consoles and equipment, aiming to improve technical capabilities and operational efficiency through a multistage project.
- NumberEight's partnership with AdsWizz leverages anonymized data and machine learning to predict audience demographics, setting a new standard for privacy-focused audio advertising.
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Transcript
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