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South Africa's Radio Evolution, Industry Creativity, and New Tech from GatesAir & WorldCast
In episode 218 of the RedTech Daily Podcast, Marguerite Clark welcomes listeners and provides an overview of the day's topics. The episode explores the transformative changes in radio and audio broadcasting in South Africa, highlighting technological advancements and their impact on the industry. It then critiques the creativity within the global radio industry, offering insights into areas of innovation and stagnation. The tech focus segment features new technologies from GatesAir and WorldCast, examining their potential to revolutionize audio broadcasting. The episode concludes with closing remarks and a call to visit the redtech.pro website for more information and resources.
Key Points
- The landscape of radio and audio broadcasting is evolving with digital media technologies, enabling more personalized and engaging listener experiences through live streaming, podcasts, and on-demand content.
- The South African Broadcasting Corporation is enhancing audience engagement and inclusivity by investing in diverse digital platforms, producing culturally relevant content, and addressing social issues through NGO partnerships.
- GatesAir's Intraplex IP Link 100n and WorldCast's APTmpX version 2 are advancing audio broadcasting technology with features like enhanced audio quality, network path redundancy, and RDS subcarrier transport, providing more flexibility and reliability for broadcasters.
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Transcript
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