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Beasley's Initiative, Broadcast Partners' New Director, and Australian Radio's 2024 Finish
In episode 129 of the RedTech Daily Podcast, Marguerite Clark welcomes listeners and presents the latest industry headlines, setting the tone for the day's discussions. The episode delves into significant business moves, highlighting Beasley's new initiative aimed at enhancing its market position and the appointment of a new director at Broadcast Partners, marking a strategic shift within the company. The focus then shifts to the Australian commercial radio sector, with insights into its 2024 outlook and developments. The episode concludes with a wrap-up, inviting listeners to explore more on the RedTech website for further insights and updates.
Key Points
- Beasley Media Group's 93.3 WMMR-FM raised nearly 770,000 kilograms of food and over $995,000 for local hunger relief through its annual Preston & Steve Camp Out for Hunger event.
- Jens Timmermans has been appointed the new commercial director at Cellnex—Broadcast Partners, aiming to focus on sustainable innovation and customer relationships.
- Australian commercial radio achieved a 75.9 percent market share in 2024, the highest in over twenty years, with significant audience growth across all listening environments.
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Transcript
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