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Saudi Media Forum 2026 explores global media transformation
In episode 415 of the RedTech Daily Podcast, Marguerite Clark delves into key developments in the radio broadcast and digital audio arenas. The episode opens with an introduction to the topics at hand. Marguerite covers the Saudi Media Forum 2026 and explores the progress of FM digitization efforts in India, highlighting their implications for the industry. The discussion shifts to the growing influence of podcasting and the expansion of DAB+, examining their roles in shaping the future of audio content delivery. Concluding with closing remarks, listeners are invited to visit redtech.pro for more comprehensive insights and continuous updates.
Key Points
- The Saudi Media Forum 2026 highlighted Saudi Arabia's rapid emergence as a global media hub focused on innovation and digital transformation.
- The BES Expo 2026 presented a strategic roadmap for FM digitization in India, aiming to enhance digital radio's reach and efficiency.
- Experts at the forum discussed how integrating podcasts and digital audio into radio brands can attract younger audiences and deepen engagement.
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Transcript
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