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Mission Media AI, Audio ID, and Radiodays Europe 2026 Highlights
In episode 360 of the RedTech Daily Podcast, Marguerite Clark navigates the latest developments in the radio broadcast and digital audio industries. The episode opens with a welcome and key RedTech headlines. Marguerite then discusses Mission Media AI's recent funding and sales team expansion, followed by CRA's launch of Audio ID and its potential digital impact. The episode also covers Radiodays Europe 2026, highlighting France's listener decline, and explores structural media shifts and radio's hybrid future. Updates from Wheatstone and Radio Mars, along with Spinner's acquisition of RFS, underscore ongoing industry moves. The episode concludes with a summary and invitation to explore more at redtech.pro.
Key Points
- Mission Media AI secures new funding to innovate cross-platform monetization tools and expand its sales team.
- Australia's Commercial Radio & Audio launches a unified digital audio identifier to streamline digital audio campaigns across major networks.
- France's radio sector loses 6.5 million daily listeners over a decade, reflecting a shift towards fragmented, on-demand digital listening.
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Transcript
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