Sveriges Radio Insights, RedTech Summit 2025, and Audience 2.0 Update
In episode 293 of the RedTech Daily Podcast, Marguerite Clark explores the latest trends and updates in the radio broadcast and digital audio industries. The episode begins with an introduction to the day's topics. Key segments include an exploration of Sveriges Radio's influence on car listening habits and insights from RedTech Magazine. The discussion also touches on the upcoming 2025 RedTech Summit and highlights the NAB Marconi Radio Awards finalists. The episode further delves into Belgischer Rundfunk's transition to DAB+ and provides financial updates from Commercial Radio. An update on the Audience 2.0 platform is also featured. The episode concludes with closing remarks, directing listeners to redtech.pro for more in-depth information.
Key Points
- Sveriges Radio's listener panels reveal distinct radio preferences for different times of the day, with news and traffic updates dominating mornings and music favored during afternoons and evenings.
- The July and August 2025 edition of RedTech Magazine discusses how broadcasters are balancing tradition with innovation, emphasizing the importance of maintaining radio's human core while integrating advanced technologies like AI and data-driven strategies.
- Belgischer Rundfunk is pioneering a national first in Belgium by transitioning its BRF-DLF service to D.A.B. plus exclusively, promising enhanced audio quality and stable reception, while Commercial Radio and Audio in Australia reports steady digital audio revenue growth despite regional market challenges.
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Transcript
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