Exploring AI in broadcasting with Marguerite Clark: From Finnish news to ethical AI radio
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Marguerite Clark
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Exploring AI in broadcasting with Marguerite Clark: From Finnish news to ethical AI radio

E4 • Jun 12, 2024 • 5 mins

Marguerite Clark discusses a Finnish broadcasting company's AI-driven broadcast, detailing the process, tools, and audience reactions. The episode explores AI in news and weather reporting, challenges with interactive content, Bauer Media's AI radio station, ethical considerations, and implications for the radio industry.

Key Points

  • Finnish broadcaster Yili showcased AI's potential by producing a 20-hour broadcast with AI-generated dialogue and voices, managed by a team of only three people.
  • The project highlighted the ease of using AI for simple radio tasks but also emphasized the challenges in replicating emotional depth and nuanced human interactions.
  • As AI technology advances, the radio industry faces ethical considerations such as consent, security, and the need to maintain trust and credibility while integrating synthetic voices.
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