Rohde & Schwarz at IBC2024, SwissRadioDay, and Radio's Future with Generation Alpha
In this episode, Marguerite Clark welcomes listeners with an introduction and overview of the day's topics. We begin with a detailed look at Rohde and Schwarz's participation at IBC2024, including their focus on DAB+ efficiency, presentation sessions, satellite solutions, GSACSM, and booth details. Next, we explore the speaker lineup and event details for SwissRadioDay 2024. Following that, we discuss the discontinuation of FM broadcasting by SRG and their media promotion strategies. We then delve into radio usage by Generation Alpha, examining next-generation talent and future device usage. Finally, we cover podcasts, AI developments, and streaming data for the next generation before Marguerite Clark wraps up the episode with closing remarks and a sign-off.
Key Points
- Rohde and Schwarz will showcase their latest transmission technologies, including a DAB+ efficiency calculator, at IBC2024, highlighting their commitment to innovation and sustainability in the broadcast industry.
- SwissRadioDay 2024 will feature a diverse lineup of speakers discussing topics such as the discontinuation of FM broadcasting, media promotion among young people, and the impact of artificial intelligence on simultaneous translation.
- The event will take place in Zurich and online, offering attendees insights into the future of radio and digital audio from industry experts and thought leaders worldwide.
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Transcript
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