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SoundStack and Barometer Partnership: Revolutionizing Targeted Podcast Advertising
In this episode, we begin with a welcome and an introduction to today's topics. We then announce the new partnership between SoundStack and Barometer and delve into the details of this collaboration. Following that, we explore the benefits of targeted podcast advertising, featuring expert statements on how this partnership enhances the industry. We also discuss the significance of this collaboration in the context of podcast advertising. Finally, we wrap up with some concluding remarks and a sign-off.
Key Points
- SoundStack has partnered with Barometer to enhance the targeting capabilities of podcast advertising campaigns using Barometer’s comprehensive marketing data.
- Barometer’s data categorizes podcasts at both the show and episode levels, allowing SoundStack to create contextual segments for targeted advertising based on variables like host gender, content category, and brand safety.
- This partnership aims to improve the return on investment for podcast advertisers and contribute to a healthier market for all stakeholders involved.
Chapters
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Transcript
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