Futuri's LDR & Voicetrack Fusion, Formidable's Expansion, and Visual Radio Ads Study
In episode 251 of the RedTech Daily Podcast, Marguerite Clark shares the latest updates in the radio broadcast and digital audio sectors. The episode begins with an introduction and a rundown of current headlines. It highlights Futuri's Listener Driven Radio and Super Hi-Fi's Voicetrack Fusion 2.0, exploring their roles in enhancing radio interactivity and audio production. The discussion then turns to Formidable's expansion of its podcast slate, examining the implications for the podcasting landscape. Additionally, the episode delves into a study on the impact of visual radio ads on purchase intent, offering insights into advertising strategies. The episode wraps up with closing remarks and information on where to find more details.
Key Points
- Futuri has reintroduced Listener Driven Radio, allowing audiences to vote on songs and influence playlists in real time.
- Super Hi-Fi's Voicetrack Fusion 2.0 update brings over 100 new features, offering users significant time savings and enhanced control in voice tracking workflows.
- A study by Quantilope shows that visual ads on car dashboard screens during radio broadcasts significantly boost consumer engagement and purchase intent.
Chapters
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Transcript
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