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Radio Initiatives: WMMR, Bauer Media, and WXMX in Focus
In episode 365 of the RedTech Daily Podcast, Marguerite Clark offers a comprehensive look into current events in the radio broadcast and digital audio industries. The episode begins with an introduction to the podcast's focus and scope. Marguerite discusses WMMR's food drive and Radiodays Europe's new initiative aimed at engaging youth. She also covers Bauer Media's acquisition of a Danish license and examines recent trends in AM/FM listening. Additionally, the episode highlights WXMX's fundraising efforts in Memphis. The episode wraps up with a conclusion and encourages listeners to visit redtech.pro for more news and updates.
Key Points
- WMMR-FM's "Preston & Steve’s Camp Out for Hunger" raised nearly 820,000 kilograms of food and over $1,635,000 in cash to support Philabundance.
- Radiodays Europe 2026 launched the Youth Fund 2026 to support early-career audio talent across Europe, offering workshops, masterclasses, and networking opportunities.
- Edison Research's "Share of Ear" survey shows that traditional radio receivers still dominate AM/FM listening in the United States, despite the growth of streaming on mobile and smart devices.
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Transcript
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