Power of Radio Campaign, Triton Digital in Latin America, and RNZ's Shortwave Project
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Marguerite Clark
PodcastAI
PodcastAI

Power of Radio Campaign, Triton Digital in Latin America, and RNZ's Shortwave Project

E39 • Aug 2, 2024 • 7 mins

In this episode, Marguerite Clark welcomes listeners with an overview of the day's topics. We first explore the launch and insights of the Power of Radio campaign, examining its goals and potential impact on the industry. Next, we delve into Triton Digital's recent developments in the Latin American podcast market, highlighting key advancements and trends. Following that, we discuss Radio New Zealand's initiative with the Ampegon shortwave transmitter project, focusing on its significance and expected outcomes. Finally, Marguerite Clark concludes the episode with a wrap-up and sign-off.

Key Points

  • Commercial Radio and Audio's Power of Radio campaign demonstrates the effectiveness of radio advertising through endorsements from trusted brands like ANZ and Hendrick's Gin.
  • Triton Digital's first Latin America Sales Network Podcast Ranker and 2024 Latin America Audio Insights Report highlight significant growth and trends in the Latin American podcasting landscape.
  • Radio New Zealand has upgraded its broadcasting infrastructure with a new Ampegon shortwave transmitter, ensuring continued reliable service across the Pacific region.
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