Australian Radio Ad Growth, GeoBroadcast Innovations, and New Tech Releases in Broadcasting

Key Points

• Australian commercial radio has seen a 2.6 percent increase in metropolitan advertising revenue in the second quarter of 2024, marking its resilience in a challenging market.
• GeoBroadcast Solutions is pioneering technologies like MaxxCasting and ZoneCasting to enhance FM signal reach and enable hyperlocalized content and advertisements, aiming to revolutionize the radio broadcasting landscape.
• WorldCast Systems has introduced the APTmpX Software, a cost-effective MPX transmission solution that integrates with existing studio setups and offers high signal quality and reliability, particularly through its SureStream technology.