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Radio BOO Adopts Power Studio and Australia's Digital Radio Strategies
In episode 349 of the RedTech Daily Podcast, Marguerite Clark updates listeners on recent developments in the radio broadcast and digital audio sectors. The episode opens with a welcome and introduction, setting the stage for the day's topics. Marguerite discusses Radio BOO's adoption of Power Studio automation, examining its potential to enhance broadcast efficiency. The conversation then shifts to strategic digital developments within the Australian radio landscape, highlighting key initiatives and their implications for the industry. The episode wraps up with a conclusion and a call to action, encouraging listeners to explore more at redtech.pro.
Key Points
- Radio BOO in Belgium's Limburg province has adopted Power Studio automation software to enhance its programming and commercial workflows.
- Southern Cross Austereo has launched the Heart network, a new D.A.B. plus music brand, as part of Australia's evolving audio landscape.
- The Australian Radio Network is expanding its KIIS and Gold networks nationally, marking a shift towards digital audio and national brand ecosystems.
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Transcript
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