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India's Digital Radio Advances and Podimo's 2024 Global Trend Report
In episode 131 of the RedTech Daily Podcast, Marguerite Clark welcomes listeners and introduces the key topics for the day. The episode delves into India's advancements in digital radio, highlighting the country's progress and potential impact on the global broadcasting landscape. Additionally, it covers insights from Podimo's 2024 Global Trend Report, offering a forward-looking perspective on the future of the audio industry. The episode wraps up with a conclusion, thanking listeners for tuning in and encouraging them to visit the RedTech website for further details and updates.
Key Points
- India is launching digital FM radio services across 13 metro areas to enhance localized content and listener engagement.
- Podimo's 2024 Global Trend Report shows a significant rise in local-language podcast and audiobook consumption, particularly in comedy and true crime genres.
- There is a growing overlap between podcasts and audiobooks, with an increasing willingness to pay for high-quality content.
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Transcript
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