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Comrex Trade-In, NewsCloud Launch, and CRA on Digital Audio Growth
In episode 492 of the RedTech Daily Podcast, Marguerite Clark navigates through the latest updates in the radio broadcast and digital audio industries. The episode kicks off with an introduction to Comrex's Access codec trade-in program, offering insights into its potential benefits for broadcasters. Marguerite then highlights RNN's launch of its U.S. service with NewsCloud, exploring its implications for news distribution. The episode continues with a focus on the CRA's report on digital audio growth, providing listeners with a comprehensive view of the sector's expansion. The episode wraps up with concluding thoughts and a reminder to visit the RedTech website for further information.
Key Points
- Comrex has introduced a trade-in program offering rebates on the purchase of new Access NX-Rack or Multirack codecs in exchange for older models.
- Radio Network News has launched its U.S. service with the NewsCloud platform, enabling more frequent and localized news content.
- Despite a decline in first-quarter radio revenue, Commercial Radio and Audio reported a significant growth in digital audio revenue, highlighting audio's continued reliability and effectiveness for advertisers.
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Transcript
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