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Digital Transformation in Radio and Bauer Media's Growth
In episode 286 of the RedTech Daily Podcast, Marguerite Clark presents the latest updates in the radio broadcast and digital audio industries. The episode begins with an introduction and a roundup of recent industry news. The main segments delve into the latest Rajar figures from commercial radio and the BBC, and explore the collaboration between RØDE and Vortex, highlighting innovative partnerships. It also examines the pressing need for digital transformation within the radio sector, and reviews Bauer Media's report on its digital growth. The episode wraps up with closing remarks and encourages listeners to visit redtech.pro for further insights and updates.
Key Points
- Commercial radio in the UK now captures 55.7% of total radio consumption, extending its lead over the BBC.
- RØDE has added remote audio calling capabilities to its RØDECaster Pro II and Duo units through a new feature called RØDE CallMe.
- Bauer Media Audio UK reports significant digital growth, with one-third of its listening now occurring via connected platforms.
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Transcript
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