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RedTech.pro is a business and technology publication and platform for the global radio broadcast and digital audio industries. RedTech daily Podcast is a daily automated podcast with our latest news with RedTech's AI voice.
Salem Media uses Audience platform to build targeted newsletters
In episode 370 of the RedTech Daily Podcast, Marguerite Clark presents the latest news in the radio broadcast and digital audio industries. The episode begins with an introduction and a rundown of today's headlines. Marguerite then discusses recent industry updates, focusing on technological advancements from Salem Media and MediaWorks. Additionally, she highlights the Lawo Academy's new course offering, providing listeners with insights into this educational opportunity. The episode concludes with closing remarks and a reminder to visit redtech.pro for more comprehensive news and updates.
Key Points
- Salem Media is leveraging the Audience platform to create targeted newsletters, increasing engagement and site traffic as third-party cookies phase out.
- MediaWorks in New Zealand is enhancing its broadcast quality and reliability by deploying Tieline codecs as part of their Tieline infrastructure.
- The Lawo Academy has introduced a new course on the diamond console, aimed at providing broadcast professionals with essential knowledge to optimize their use of the equipment.
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Transcript
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