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Switzerland's FM Switch-Off, Futuri's Platform Launch, and Salem Media's New Partnership
In episode 211 of the RedTech Daily Podcast, Marguerite Clark delves into significant shifts and partnerships within the radio broadcast and digital audio sectors. The episode opens with a welcome and an overview of the topics, followed by an examination of Switzerland's transition from FM to digital broadcasting, Futuri's launch of a new mobile platform, and emerging podcast trends in Australia. The episode also covers Salem Media's strategic partnership with the Trump family, which could have notable implications for the media landscape. The episode concludes with closing remarks and a call to action, directing listeners to redtech.pro for more insights and updates.
Key Points
- Switzerland's switch from FM to digital radio has resulted in a stable overall audience, with shifts in listening patterns towards more accessible stations.
- Futuri's version twelve mobile app platform enhances listener experience and monetization with features like live lyrics, a native video player, and improved in-car streaming integration.
- Australia's podcast industry reached a new high with seven million average weekly listeners, led by "The Mel Robbins Podcast" and a strong preference for society and culture content.
Chapters
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Transcript
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