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Zeno Media Partners with WWHR-FM and EU Advocates Mandatory Radio in Cars
In episode 479 of the RedTech Daily Podcast, Marguerite Clark explores significant advancements in the radio broadcast and digital audio landscape. The episode starts by outlining Zeno Media's new partnership with WWHR-FM, shedding light on the collaboration's potential influence. Marguerite then discusses the release of the updated Digital Radio Mondiale Handbook, a key resource for industry professionals. The episode also addresses the European Union's initiative to mandate radio in cars, examining its potential impact on the automotive and radio sectors. The episode concludes with closing remarks and information on accessing further resources on the RedTech website.
Key Points
- Zeno Media's partnership with WWHR-FM will expand the station's digital reach and enhance its advertising management capabilities.
- The updated Digital Radio Mondiale Handbook offers comprehensive guidance on implementing DRM standards, including technical specifications and use cases.
- European Union groups are pushing for mandatory inclusion of FM and DAB plus receivers in all new vehicles to ensure universal access to terrestrial radio.
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Transcript
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