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Bauer Media's Bridget Jones Station and WorldDAB Report Highlights
In episode 172 of the RedTech Daily Podcast, Marguerite Clark welcomes listeners and introduces the episode's topics. The episode highlights Bauer Media's launch of a new radio station inspired by Bridget Jones, exploring its potential appeal and market strategy. Additionally, the episode provides a roundup of the latest WorldDAB report, discussing key findings and their implications for the digital radio landscape. The episode concludes with closing remarks and encourages listeners to visit redtech.pro for further insights and updates.
Key Points
- Bauer Media's UK radio stations have launched a pop-up station dedicated to the "Bridget Jones: Mad About the Boy" film franchise, streaming via the Rayo app as part of a campaign with Universal Pictures.
- WorldDAB's latest report highlights the global growth of DAB plus digital radio, featuring updated infographics and new coverage of several European countries.
- WorldDAB President Jacqueline Bierhorst emphasized the importance of DAB plus in delivering life-saving Automatic Safety Alerts during environmental emergencies.
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Transcript
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