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Insights from Ken Benson, Belgian Radio Trends, and World Radio Day 2026
In episode 443 of the RedTech Daily Podcast, Marguerite Clark delves into several important topics within the radio broadcast and digital audio spheres. The episode begins with an introduction and key insights from Ken Benson's "Good to Great Lesson #2," providing valuable lessons for the industry. Marguerite then discusses digital radio and FM audience trends in Southern Belgium, offering a glimpse into the evolving listening habits in the region. The celebration of World Radio Day 2026 with Radiospeaker is highlighted, showcasing global appreciation for radio. The episode concludes with a summary and additional resources for listeners seeking further information.
Key Points
- Ken Benson's "Good to Great Lesson #2" highlights the unique value of personality, storytelling, and humor between songs on the radio.
- Digital radio listening in the south of Belgium has now matched FM, with digital platforms achieving a 79% reach.
- Radiospeaker's 2026 World Radio Day event in Milan successfully connected 4,000 participants and garnered 200,000 social media interactions.
Chapters
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Transcript
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