DRM Growth in India and KUT's Axia Quasar SR Upgrade
In episode 348 of the RedTech Daily Podcast, Marguerite Clark provides an insightful update on the latest advancements in the radio broadcast and digital audio sectors. The episode begins with an introduction by Marguerite, setting the context for the day's discussions. The focus then shifts to a significant milestone for Digital Radio Mondiale (DRM) in India's car market, highlighting its growing influence. Marguerite also covers KUT's recent upgrades with the Axia Quasar SR, discussing its implications for radio programming. The episode further explores the role of music in international radio, examining its impact on global audiences. The episode concludes with closing remarks and a reminder to visit redtech.pro for more details.
Key Points
- India's digital radio rollout has reached a significant milestone with over eleven point nine million cars now equipped with Digital Radio Mondiale receivers, expected to exceed thirteen million by year-end.
- KUT in Austin, Texas, is upgrading its studios with Axia Quasar SR consoles and Quasar Engines to enhance flexibility, remote access, and overall broadcast infrastructure.
- International broadcasters often overlook the potential of music to define station identities and foster cultural connections, missing opportunities for cultural diplomacy and global influence.
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Transcript
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