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South Tyrol's FM Switch-Off, Dolby Atmos in London, and Audio's Role in Marketing
In episode 513 of the RedTech Daily Podcast, Marguerite Clark explores key developments in the radio and digital audio industries. The episode highlights South Tyrol's switch from frequency modulation, the introduction of the Prodys Quantum2 W codec for better audio transmission, and London's LALA studio upgrade to Dolby Atmos and Genelec speakers. It also covers a global study on audio's impact on marketing and Fabian's new role at Cumulus Boise. Marguerite wraps up with closing remarks and directs listeners to the RedTech website for more insights.
Key Points
- South Tyrol is advancing its digital-first radio landscape by switching off frequency modulation transmitters for improved digital audio broadcasting.
- Prodys has launched the Quantum2 W, a compact and reliable codec for live sports commentary with advanced connectivity options.
- A global study presented at the Cannes Lions International Festival of Creativity highlights audio's significant impact on marketing performance, showing higher profit and greater trust in audio-enhanced campaigns.
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Transcript
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