Bauer's Rayo App, DHD AI Noise Reduction, and StreamGuys SGcreative Launch
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Marguerite Clark
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Bauer's Rayo App, DHD AI Noise Reduction, and StreamGuys SGcreative Launch

E455 • Apr 2, 2026 • 3 mins

In episode 455 of the RedTech Daily Podcast, Marguerite Clark delves into the latest advancements in radio broadcast and digital audio. The episode kicks off with an overview and discusses Bauer Media Audio's launch of the Rayo app for Android Automotive, highlighting its implications for in-car audio experiences. Marguerite then explores DHD audio's innovative AI-based noise reduction for the XD3 IP Core, a significant development in audio clarity. The episode also introduces StreamGuys and Nueva Network's SGcreative audio advertising service, offering new opportunities for targeted audio ads. The episode concludes with a reminder to visit redtech.pro for more information.

Key Points

  • Bauer Media Audio has launched the Rayo app for Android Automotive in BMW and MINI vehicles in the UK and Portugal, integrating radio stations directly into car dashboards.
  • DHD audio has introduced an AI-based noise reduction option for its XD3 IP Core, developed with ai-coustics, to effectively minimize background noise in various broadcasting scenarios.
  • StreamGuys and Nueva Network have launched SGcreative, an audio advertising service that combines national reach with locally relevant messaging, particularly aimed at Hispanic and multicultural audiences.
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