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RedTech.pro is a business and technology publication and platform for the global radio broadcast and digital audio industries. RedTech daily Podcast is a daily automated podcast with our latest news with RedTech's AI voice.
Good to Great insights, Butler/Till & iHeartMedia's audio ad innovation
In episode 552 of the RedTech Daily Podcast, Marguerite Clark explores the latest insights in the radio and audio industry. The episode kicks off with a welcome and an overview, followed by the 25th lesson from the "Good to Great" series: "Know your market. Own the moment," offering valuable strategies for success. Marguerite then delves into the innovative audio ad campaign by Butler/Till and iHeartMedia, highlighting its potential to transform advertising approaches. The episode wraps up with closing remarks and an encouragement for listeners to visit redtech.pro for more industry updates and news.
Key Points
- Ken Benson emphasizes the importance of deeply understanding your community beyond just ratings and research for local radio stations to thrive.
- Butler/Till and iHeartMedia completed the industry's first agentic streaming audio campaign, achieving a 42% increase in efficiency using AI agents for ad purchasing.
- iHeartMedia plans to expand the agentic model to broadcast radio by 2026, potentially revolutionizing media transactions.
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Transcript
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