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Podcast listeners show strong retail influence in Australia
In episode 362 of the RedTech Daily Podcast, Marguerite Clark brings listeners up to speed with the latest in the radio broadcast and digital audio sectors. The episode starts with an introduction and highlights of what's to come. Marguerite then delves into the Australian Podcast Ranker, offering insights into the most popular podcast genres and their implications for the industry. The episode concludes with a brief wrap-up and an invitation for listeners to visit redtech.pro for more detailed information and continued coverage of industry developments.
Key Points
- Podcast listeners in Australia significantly influence retail, especially during major shopping periods, with 56 percent being active online shoppers.
- News is the most popular podcast genre in Australia, followed by Society and Culture, Sports, True Crime, and Comedy, indicating diverse listener interests.
- The top podcast in Australia, "Hamish & Andy," has 881,000 monthly listeners, highlighting the high engagement in news and cultural commentary podcasts.
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Transcript
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