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Telos & Vortex at IBC2025, U.S. Radio Ad Study, and MIW's New Mentee
In episode 300 of the RedTech Daily Podcast, Marguerite Clark covers the latest in radio broadcast and digital audio. The episode features a news roundup and highlights Telos and Vortex's standout presentations at IBC2025. It also explores a new study on the effectiveness of local radio advertising in the U.S. and celebrates Presleigh Bearden as the MIW Speak Up! mentee. The episode concludes with a call to action, inviting listeners to visit redtech.pro for more information.
Key Points
- Telos Alliance is introducing the Zephyr Connect SE at IBC2025, offering expandable high-quality audio codecs for smaller stations.
- A yaman.AI study found that 61% of local radio ads in the United States fail effectiveness tests, with automotive and legal ads performing the worst.
- Presleigh Bearden has been named the MIW Speak Up! mentee for 2025, recognized for her energy and audience connection skills.
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Transcript
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