Xperi and Cumulus Media sign AutoStage data license deal
In episode 525 of the RedTech Daily Podcast, Marguerite Clark discusses the recent collaboration between Xperi and Cumulus Media, focusing on their AutoStage deal. The episode begins with a welcome and an overview of this partnership. Marguerite then dives into the benefits of AutoStage for content creators and advertisers, highlighting how this advancement can enhance audience engagement and advertising strategies. The episode concludes with closing remarks and an invitation for listeners to visit RedTech.pro for further insights and updates on the broadcasting industry.
Key Points
- Xperi and Cumulus Media have signed a landmark deal making Cumulus Media the first commercial licensee for the AutoStage Broadcaster Portal Premium.
- The AutoStage platform provides near-census-level insights into in-car radio consumption, shifting audience measurement from traditional surveys to data-driven analytics.
- Cumulus Media's Bob Walker emphasized the platform's ability to enhance campaign planning and optimize radio investments through detailed audience intelligence and visual heat maps of listening patterns.
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Transcript
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RedTech.pro is a business and technology publication and platform for the global radio broadcast and digital audio industries. RedTech daily Podcast is a daily automated podcast with our latest news with RedTech's AI voice.