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Switzerland's 'Wirklich?!' Exhibition and Latest Digital Radio Mondiale Updates
In episode 388 of the RedTech Daily Podcast, Marguerite Clark delves into the latest happenings in the radio broadcast and digital audio sectors. The episode kicks off with an introduction and overview, paving the way for an engaging discussion. Marguerite explores Switzerland's interactive media exhibition "Wirklich?!", highlighting its innovative approach to media engagement. She also examines the latest developments in Digital Radio Mondiale as 2025 draws to a close, providing insights into its impact on the future of digital radio. The episode wraps up with a conclusion and a reminder about the RedTech website, directing listeners to additional resources for staying updated on industry trends.
Key Points
- The Swiss Museum of Transport's new exhibition "Wirklich?!" transforms visitors into active participants in a working newsroom to boost media literacy.
- Digital Radio Mondiale (DRM) has seen significant global advancements in 2025, with increased adoption in Africa and Asia, including Nigeria's transmitter upgrades and China's official adoption of the DRM National Standard.
- India has made notable progress in digital radio, with 12 million cars now equipped with DRM medium-wave receivers.
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Transcript
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