RedTech daily podcast - Powered by AI
RedTech.pro is a business and technology publication and platform for the global radio broadcast and digital audio industries. RedTech daily Podcast is a daily automated podcast with our latest news with RedTech's AI voice.
Canadian Radio Revenue Drop, Winning Strategies, and Myriad's Split Voice Tracking
In episode 458 of the RedTech Daily Podcast, Marguerite Clark delves into the latest in radio broadcast and digital audio. She explores the decline in Canadian radio ad revenue and its industry impact, offers strategies for memorable radio programming, and highlights Broadcast Radio's new Split Voice Tracking feature for Myriad. The episode concludes with closing remarks and an invitation to visit redtech.pro for more information.
Key Points
- Canada's commercial radio sector is experiencing a significant decline in advertising revenue, with its market share dropping from 94.4% in 2005 to 47.2% today.
- Ken Benson's "Good to Great" series highlights the importance of creating memorable content in radio programming to foster listener loyalty and generate word-of-mouth growth.
- Broadcast Radio's new Split Voice Tracking feature for Myriad enhances local relevance and production efficiency by allowing tailored voice links for different regions.
Chapters
| 0:00 | |
| 0:28 | |
| 1:13 | |
| 1:52 | |
| 2:27 |
Transcript
Loading transcript...
- / -