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RedTech.pro is a business and technology publication and platform for the global radio broadcast and digital audio industries. RedTech daily Podcast is a daily automated podcast with our latest news with RedTech's AI voice.
DAB+ Growth, Industry News, and Benztown's Community Support
In episode 364 of the RedTech Daily Podcast, Marguerite Clark provides insights into the latest happenings in the radio broadcast and digital audio sectors. The episode begins with a warm welcome and a rundown of the main headlines. Marguerite discusses the expansion of D.A.B. plus and shares key industry updates, highlighting their potential impact on the sector. The episode also covers the community support initiatives by the Benztown team, showcasing their contributions to the industry. The episode concludes with closing remarks and encourages listeners to visit redtech.pro for more in-depth information and updates.
Key Points
- D.A.B. plus is expanding its role in European broadcasting, with new initiatives and impressive digital listening statistics in Belgium.
- Xperi's Broadcaster Portal V2 provides real-time data on radio listenership in cars, enhancing marketing opportunities for broadcasters.
- Zeno Media's new self-service ad tools enable broadcasters to create, manage, and track ad campaigns independently, with features like dynamic ad insertion and location-based targeting.
Chapters
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Transcript
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