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Exploring digital news trends, radio stats, and new tech with Marguerite Clark
Today's episode covers the Reuters Institute's digital news report, global radio usage stats, market opportunities for targeting female audiences, news podcast distribution and monetization, and Beasley Media Group's selection of Speedai for local advertising.
Key Points
- The Reuters Institute for the Study of Journalism's digital news report revealed that 23% of the online population across 47 surveyed countries use radio for news, with Kenya showing the highest rate at 45%.
- The report highlights a business opportunity for media players to target underserved female audiences in the podcast market, which is currently dominated by male hosts and male listeners.
- Beasley Media Group has adopted Speedai, an advanced AI technology, to produce high-quality, regionalized spec spots in both English and Spanish, enhancing their local advertising efforts.
Chapters
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Transcript
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