
Pierre Bouvard on AM/FM radio value and July 2026 Australian Podcast Ranker insights
In episode 549 of the RedTech Daily Podcast, Marguerite Clark examines key developments in the radio and audio industry. The episode begins with an overview and insights from Pierre Bouvard on the enduring value of AM/FM radio. Marguerite then highlights the notable findings from the July 2026 Australian Podcast Ranker, providing listeners with a snapshot of the current podcast landscape. The episode concludes with closing remarks and an invitation for listeners to explore more industry news and updates at redtech.pro.
Key Points
- Pierre Bouvard of Cumulus Media argues that adding AM/FM radio to media plans significantly enhances overall audience reach.
- The July 2026 Australian Podcast Ranker highlights "Mamamia Out Loud" as the top podcast with over nine hundred fifty thousand monthly listeners.
- More than half of Australian podcast listeners made online purchases last month, showcasing the commercial value of podcast audiences.
Chapters
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Transcript
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